Relationship Building

• Boosted client retention rate to 65%+ for key accounts like L'Oreal and Paramount Pictures, solidifying preferred partner status for future activations.

• Cultivated strong relationships with key stakeholders at GroupM as dedicated client strategist for their Canadian campaigns, resulting in the successful execution of over 200 campaigns.

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Digital Marketing

• Proven ability to excel in both agency and vendor/supplier-side environments, delivering exceptional client service and driving revenue growth.​

• Expertise in developing and executing omni-channel campaigns across diverse industries, with a track record of success in entertainment and fashion/beauty.

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Communication

• Orchestrated seamless internal communications throughout the RFP cycle, effectively advocating for client needs to executive leadership and fostering cross-departmental collaboration to ensure alignment on project goals and deliverables.

• Demonstrated exceptional interpersonal skills by successfully collaborating with teams across all North American offices, showcasing adaptability, strong teamwork, and the ability to build positive working relationships in a fast-paced, multi-cultural environment.

Strategic Thinking

• Developed data-driven strategies for 450+ RFPs and RFIs across diverse industries, leveraging market insights to create compelling client deliverables that aligned with business objectives and drove campaign success.

• Served as a cross-functional strategic advisor, collaborating with sales, programmatic, and account management teams to identify upselling opportunities, optimize client relationships, and maximize campaign value, resulting in strengthened long-term partnerships and increased revenue.